sheehan alam

Marketing Your Startup Like See's Candy Shop

See’s Candy knows how to get sell chocolate, even when you are paying a premium versus cheaper candy like Hershey’s. They let you try a sample while you are in the store to get you hooked. This is good marketing. You feel welcomed, and you can try the product without a commitment. Pretty soon you’ll find yourself coming back.

I’d like to see more and more web startups use this tactic. Don’t make me register to use your product. If it requires registration let me demo it for free before I waste 10 minutes of my precious day.

Treating your customers is like selling chocolate. Keep them coming back for more.